The subject of the procurement is a marketing and social media data integration service for the use of the Finnish National Broadcasting Company, in Finnish Yleisradio Oy (afterwards “Yle”). The objective of the procurement is to enhance the measurement, reporting, and data-driven management of Yle's marketing and social media. As a result of this tender competition, Yle will select one (1) supplier with whom it is going to sign an agreement with. The agreement period is fixed-term period of 24 months, after which it will continue indefinitely subject to terms of termination. Please see the material attached and enclosed in this request for quotation / invitation to tender.