The object of the procurement is media agency services for VR Group in Finland and Sweden. The procurement covers media agency services in Finland and Sweden, including strategic media planning, media buying and optimisation, analytics and measurement, customer and market insight, and the use of marketing technologies and AI. The preliminary scope and content of the procurement are described in more detail in Appendix 1. The procurement will be carried out by means of a negotiated procedure. The Finnish Act on Procurements and Concession Contracts of Entities Operating in the Water and Energy Supply, Transport and Postal Services Sector (1398/2016, hereinafter the “Act on Public Contracts in the Utilities Sector”) applies to this procurement. A candidate must fulfil all suitability requirements set out in the contract notice and its appendices in order to be selected for the procurement procedure. If the number of candidates fulfilling the suitability requirements exceeds the maximum number of candidates to be selected, the candidates will be ranked on the basis of the selection criteria set out in the procurement documents. A maximum of four (4) candidates will be selected for the negotiations. The scope and requirements of the procurement will be further specified during the procurement procedure. All the contractual terms and conditions will be defined during the procurement procedure. The final requirements will be set out in the final invitation to tender. More detailed information regarding the content and schedules of the negotiations will be provided to the selected candidates. The contract period is planned to commence in September 2027. The initial contract period is three (3) years, after which the contract may be extended by three (3) separate one-year option periods (3+1+1+1 years). The maximum overall duration of the contract, including all option periods, is six (6) years.