this ITT seeks strategic and delivery partners to help Nest build a more mature, always-on marketing capability across Members, Employers and Connectors. The scope spans strategy and business case development, performance marketing, CRM, direct marketing and account-based marketing, supported by specialist ad operations, tracking, attribution and measurement. It covers key direct and digital channels including paid search, organic search, email, paid social, programmatic display and video, content distribution, website optimisation and creative optimisation – Lot nr.: 1 Performance Marketing Strategy The supplier will provide strategic planning, stakeholder engagement and commercial case support across Nest’s Member, Employer and Connector marketing priorities. Duration contract start date : 12/01/2027 12:00:00 AM Duration contract end date : 11/01/2031 11:59:59 PM Criteria definitions: Quality: 20 (Strategic Maturity & Customer-Led Planning) Quality: 20 (. Integrated Delivery & Technical Enablement) Quality: 20 (Measurement, Optimisation & Commercial Impact) Quality: 15 (Experience and service model) Quality: 10 (Social Value) Cost: 15 (rate card) – Lot nr.: 2 Performance Marketing Delivery and Optimisation The supplier will provide strategic, operational and analytical delivery support across paid search, organic search, generative search optimisation, website performance optimisation, paid social, programmatic media and content distribution. Duration contract start date : 12/01/2027 12:00:00 AM Duration contract end date : 11/01/2031 11:59:59 PM Criteria definitions: Quality: 20 (Strategic Maturity & Customer-Led Planning) Quality: 20 (. Integrated Delivery & Technical Enablement) Quality: 20 (Measurement, Optimisation & Commercial Impact) Quality: 15 (Experience and service model) Quality: 10 (Social Value) Cost: 15 (rate card) – Lot nr.: 3 CRM, Direct Marketing and Account-Based Marketing The supplier will provide strategic campaign and journey planning support across direct marketing activities. The focus is on developing, testing and optimising communications and campaign approaches, not on CRM systems, data infrastructure, platform selection, email engines or technical consultancy. Duration contract start date : 12/01/2027 12:00:00 AM Duration contract end date : 11/01/2031 11:59:59 PM Criteria definitions: Quality: 20 (Strategic Maturity & Customer-Led Planning) Quality: 20 (. Integrated Delivery & Technical Enablement) Quality: 20 (Measurement, Optimisation & Commercial Impact) Quality: 15 (Experience and service model) Quality: 10 (Social Value) Cost: 15 (rate card) – Lot nr.: 4 Ad Operations, Tracking, Attribution and Measurement The supplier will: • Manage tagging and tracking implementation • Support analytics configuration • Develop attribution frameworks • Provide measurement governance • Support consent and privacy compliance • Deliver cross-channel reporting architecture • Improve marketing performance visibility Duration contract start date : 12/01/2027 12:00:00 AM Duration contract end date : 11/01/2031 11:59:59 PM Criteria definitions: Quality: 20 (Strategic Maturity & Customer-Led Planning) Quality: 20 (. Integrated Delivery & Technical Enablement) Quality: 20 (Measurement, Optimisation & Commercial Impact) Quality: 15 (Experience and service model) Quality: 10 (Social Value) Cost: 15 (rate card)