The new EUDA brand image, launched in July 2024, requires ongoing development and adaptation as new products, services and activities are introduced under the EUDA Strategy 2030. The contractor shall provide strategic and conceptual corporate identity services, including, but not limited to: • Corporate identity creative development: Further develop and maintain a coherent overall artistic direction for the EUDA brand image. This includes: defining clear visual communication guidelines, principles and systems and compiling additional sections of the EUDA brand guide and visual identity manual. • Brand application: Develop a range of designs and creative solutions for a growing portfolio of EUDA products, services and activities. This may include: the further development of graphic motifs, products series designs and sub-brand architectures, aligning with the core EUDA brand. • Project or event-specific corporate identity concepts: Develop tailored, visual concepts for specific projects, campaigns or events. These may include: the creation of dedicated identifiers and the associated range of visual outputs (e.g. campaign materials, signage, promotional items, other branded assets).