Belfast City Council´s Marketing and Communications Department requires a renewed Marketing Services Framework. The new Framework will be multi-supplier and will cover the following areas: 1. Brand Services 2. Advertising Services 3. Content Services – Lot nr.: 1 Brand Services The requirements of this Lot will support Belfast City Council with the creation, development and implementation of existing and new brands and identities. Please see tender pack for further information on this Lot. A maximum of five Contractors will be appointed to this Lot. Duration contract start date : 01/03/2027 12:00:00 AM Duration contract end date : 28/02/2029 11:59:59 PM Criteria definitions: Quality: 20 (Approach to evaluating effectiveness of a brand) Quality: 20 (Approach to support Belfast City Council to increase third-party adoption of the city brand) Quality: 20 (Approach to ensure consistent application of the brand) Quality: 20 (Approach to and experience of delivering a bilingual brand) Cost: 20 (Cost) – Lot nr.: 2 Advertising Services The requirements of this Lot will support Belfast City Council to plan, deliver and evaluate audience-led and evidence-based advertising campaigns that drive public awareness, promote services, change behaviours and generate measurable return on marketing investment. Please see tender pack for further information on this Lot. A maximum of five Contractors will be appointed to this Lot. Duration contract start date : 01/03/2027 12:00:00 AM Duration contract end date : 28/02/2029 11:59:59 PM Criteria definitions: Quality: 25 (Response to the brief - costed media plan) Quality: 25 (Response to the brief - supporting rationale) Quality: 20 (Response to the brief - creative concepts) Cost: 30 (Cost) – Lot nr.: 3 Content Services The requirements of this Lot will support Belfast City Council to produce and commission content assets in support of service areas across Council. Please see tender pack for further information on this Lot. A maximum of five Contractors will be appointed to this Lot. Duration contract start date : 01/03/2027 12:00:00 AM Duration contract end date : 28/02/2029 11:59:59 PM Criteria definitions: Quality: 20 (Commissioning bilingual content) Quality: 20 (End to end production of bilingual assets) Quality: 40 (Creative concepts for bilingual assets for selected channels) Cost: 20 (Cost)