For the supply of Education Recruitment Advertising, Marketing, Attraction and Student Recruitment Services – Lot nr.: LOT-0001 Lot 1 – Education Recruitment Advertising & Resourcing 2.2 Services may include, but shall not be limited to: • Advertising planning; • Advertising placement; • Media buying; • Media negotiations; • Recruitment advertising consultancy; • Advertising scheduling; • Advertising optimisation; • Recruitment campaign management. Duration contract start date : 01/03/2027 12:00:00 AM Duration contract end date : 28/02/2029 11:59:59 PM Criteria definitions: Price: 40 (Commercial) Quality: 60 (Quality) – Lot nr.: LOT-0002 Lot 2A –UK Student Recruitment Marketing and Attraction Services Services Included Within this Lot Recruitment marketing strategy and campaign planning Media planning, buying and optimisation Digital and offline advertising Creative campaign development and content Audience targeting, engagement and attraction Campaign analytics and performance reporting Duration contract start date : 01/03/2027 12:00:00 AM Duration contract end date : 28/02/2029 11:59:59 PM Criteria definitions: Price: 40 (Commercial) Quality: 60 (Quality) – Lot nr.: LOT-0003 Lot 2B –UK Student Recruitment Platforms and Marketplace Services Services Included Within this Lot Institution and course listings Student marketplaces and discovery platforms Course search, comparison and recommendation services Enquiry, lead and application referral Cost-per-application or cost-per-enrolment models Marketplace data, reporting and insight Duration contract start date : 01/03/2027 12:00:00 AM Duration contract end date : 28/02/2029 11:59:59 PM Criteria definitions: Price: 40 (Commercial) Quality: 60 (Quality) – Lot nr.: LOT-0004 Lot 3A - International Student Recruitment Marketing and Attraction Services Services Included Within this Lot International recruitment strategy and campaign planning Country- or region-specific marketing campaigns International media planning, buying and optimisation Digital advertising and audience targeting Creative development, multilingual content and localisation Campaign analytics and performance reporting Duration contract start date : 01/03/2027 12:00:00 AM Duration contract end date : 28/02/2029 11:59:59 PM Criteria definitions: Price: 40 (Commercial) Quality: 60 (Quality) – Lot nr.: LOT-0005 Lot 3B - International Student Recruitment Platforms, Agency and Partnership Services Services Included Within this Lot Education agent and recruitment partner networks In-country representation and student counselling Direct enquiry-to-enrolment support Offer-holder engagement and conversion Application support and admissions processing Success-fee and volume-based recruitment models Duration contract start date : 01/03/2027 12:00:00 AM Duration contract end date : 28/02/2029 11:59:59 PM Criteria definitions: Price: 40 (Commercial) Quality: 60 (Quality)