Scope of Services The appointed agency will act as an extension of the 886 Royal Mint team, bringing together day-to-day eCommerce trading, performance marketing and media, content marketing, commercial analytics and campaign deployment to deliver profitable online growth. Working across Shopify and the agreed marketing channels, the agency will the develop the growth strategy and translate the product development and trading calendar into coordinated activity, continually reviewing performance and identifying opportunities to improve acquisition, conversion and retention. This may include checking sales and campaign results against forecasts, reviewing media spend and budget pacing, adjusting bids or audience targeting, refreshing homepage merchandising and product presentation, implementing a promotion, or identifying friction in the customer journey and prioritising a conversion test. Campaign operations could include adapting supplied assets to channel requirements, supporting and testing messaging, managing versions and trafficking approved materials. The agency will connect these activities through clear reporting, actionable recommendations and regular collaboration with the internal team, escalating issues and coordinating upcoming launches and trading priorities. Content creation, brand direction, photography, video production and creative development will remain with the internal team; the agency’s role will be to deploy, adapt and optimise approved assets within that direction.