The Contracting Authority is looking to appoint a provider that will, as part of the Best Start Partnership, support ongoing development of work to improve support for feeding choices, promoting key messages and supporting families to access the wider Healthy Babies and Family Hub programme to contribute to the wider outcomes for babies, children and their families. A full scope of the Contracting Authority´s requirements can be found in Appendix A - Infant Feeding Specification. The Contracting Authority wishes to appoint a Supplier who can clearly demonstrate the ability to meet our requirements and who offers the most advantageous tender. It is anticipated that the contract term will be from 1st November 2026 to 31st October 2028, with the option to extend incrementally for a period of 1 years (subject to contract review and budget availability).