Samaritans Ireland is implementing its strategic plan “Tackling Suicide Together” (2022–2027, extended to 2029), which aims to contribute to a reduction in suicide through increased awareness and access to emotional support services. Despite strong brand trust and operational scale, the organisation has identified a gap in spontaneous brand awareness, particularly among adults aged 18–34. There is also evidence of public misunderstanding regarding the scope of services provided. This tender seeks to appoint a suitably qualified marketing agency to design and deliver a national integrated awareness campaign to address these challenges.

Provision of Integrated Marketing Campaign Services

Samaritans Ireland is implementing its strategic plan “Tackling Suicide Together” (2022–2027, extended to 2029), which aims to contribute to a reduction in suicide through increased awareness and access to emotional support services. Despite strong brand trust and operational scale, the organisation has identified a gap in spontaneous brand awareness, particularly among adults aged 18–34. There is also evidence of public misunderstanding regarding the scope of services provided. This tender seeks to appoint a suitably qualified marketing agency to design and deliver a national integrated awareness campaign to address these challenges.