The Welsh Government and Transport for Wales share a clear ambition to deliver a more accessible, efficient and sustainable transport network. Along the west coast of Wales, this includes improving public transport connectivity and encouraging a shift away from car dependency, in line with the National Transport Delivery Plan and Regional Transport Plans. A WelTAG Stage 3 study identified an express coach service between Bangor and Carmarthen as the most effective intervention to support these objectives. By reducing the number of stops, improving journey times, and enhancing onboard quality, the service is intended to attract longer-distance passengers including students, tourists, and local residents, while also strengthening connections with the rail network between Bangor and Carmarthen. The proposed service will deliver an improvement in connectivity in Wales and the wider UK, and provides a potential opportunity for future strategic investment. This proposal is supported through ongoing stakeholder engagement. Transport for Wales intends to introduce the service in Autumn 2026 with appointed operating partner(s). To support mobilisation ahead of launch, Transport for Wales has already secured eight Volvo B8R MCV eVoTor coaches for deployment into service. Any operator appointed would be responsible for maintenance and repair of the vehicles