The selected agency will act as the implementing body for the European campaign for the promotion of sheepmeat and goatmeat (2028–2030) in Spain and Hungary. It will work with INTEROVIC and JKAE on the design and submission of the proposal to REA and, once approved, will take on the full implementation of the campaign: strategy, creative work, public relations, advertising, digital media, events, point-of-sale promotion and communication materials. It will also be responsible for the coordination, budget management and technical and financial reporting of the programme in accordance with EU rules.